Worldwide launch of the “Z MACHINIE” at Harvey Nichols Knightsbridge is the collaborative brain child of Teknovation and Noelle Reno. Fashionista and entrepreneur Noelle Reno first viewed a Teknovation machine at The Mondrian Hotel in Miami in 2009. Reno immediately saw the potential for the technology and concept for retail and contacted Teknovation founder to create an exclusive, high gloss/sexy machine that would sell her brand new diffusion brand with Zandra Rhodes, “Z” by Zandra Rhodes.
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Featuring two 3-feet plasma screens on both end stops, a fully interactive touch screen for product browsing and purchasing, a robotic ‘arm’ for delivery, rotating lighting, and extensive exterior and interior branding.
The custom user interface is extensive and in-depth allowing customers a unique connection with the “Z” brand. Whether browsing or purchasing, customers will view press images, videos, and interviews. The interface carries on from where internet shopping stops, offering novelty factor and immediate gratification for customers. With a swipe of their card, customers will receive product, in branded “Z Bags”, and a store receipt, within seconds. The high gloss bespoke machine is stocked with the fashion-forward yet commercial collection at an accessible price point.